Web 2.0 is essentially the name given to the generation of web-based applications that encourage and allow for connectivity. There is an emphasis placed on collaboration and sharing of information through social platforms, whether that be social media and its casual user or online tools businesses can use.

“The Internet is becoming the town square for the global village of tomorrow.” – Bill Gates

The concept of Web 2.0 combines communications with technology to create an online working environment and social platform. The ability to access content from anywhere and from any platform is a major characteristic of Web 2.0 that separates it from Web 1.0. applications such as Google Docs that are completely web-based are key pieces of Web 2.0 that allow for collaboration in real time from virtually anywhere in the world. One business partner could be across the planet from another, yet they could still be working together and sharing ideas with no delay in time.

Web 2.0 strives to bring simplicity within data creation and storage. It eliminates the need for device-specific software by moving the software online to where it can be accessed anywhere with an internet connection. It also changes the way data is stored by moving it from a single device or single network onto the web, again allowing for access from anywhere with an internet connection. But the expansion of the web is not stopping here; Web 3.0 is already on its way in.

So, what’s next?

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